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All posts by Frank Ovaitt

[Blog], 2. Resources

In a recent interview in Heyman Associates’ Positioning newsletter, IPR President & CEO Frank Ovaitt explained the development of public relations research standards and their value. Eighty-five organizations have pledged their support and commitment to these vital standards. Developed by the Coalition for PR Research Standards these guidelines, definitions, process, and protocols — in effect a manual for public relations measurement … Continue reading IPR President & CEO Discusses the Importance of Pledging to Research Standards →

[Blog]

IPR friends occasionally send me research conducted by their organizations with implications for public relations practice.  I recently received an email from Richard Edelman with a report that shared insights into the role of sponsored content (created or curated by corporations) from a public relations perspective. Research led by Steve Rubel, chief content strategist at … Continue reading Monitoring the Shift to Sponsored Content →

[Blog]

The first element of an Institute for Public Relations (IPR) research program exploring best practices in global employee communications is now available free on the IPR website.  The results of in-depth interviews can be found in a new report entitled “Best- In-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders.”  This qualitative … Continue reading Ten Leaders In Global Employee Communications Tell How They Do It →

[News],

GAINESVILLE, FL — The first element of an Institute for Public Relations (IPR) research program exploring best practices in global employee communications is now available free on the IPR website.  The results of in-depth interviews can be found in a new report entitled “Best- In-Class Practices in Employee Communication: Through the Lens of 10 Global … Continue reading New From IPR: Ten Leaders In Global Employee Communications Tell How They Do It →

[Blog]

IPR Trustees occasionally send me research conducted by their organizations with implications for public relations practice.  Here are a few insights from studies released recently.  *         *         * APCO Worldwide’s new Champion Brands index is based on a survey of 70,000 people in 15 countries.  What I found particularly interesting – and encouraging – was … Continue reading Insights from Practitioner Research →

[Blog], , ,

At the IPR Trustees Research Symposium in November, Bruce Berger, winner of the 2012 Pathfinder Award for an original program of scholarly research advancing the practice of public relations, spoke to an audience of research funders about his work.  Summarizing decades of focus on employee communications, Bruce said: Let me close by summarizing what I … Continue reading Listening to Bruce Berger: Leaders, Supervisors and Culture →

[Research Library], Standards

Speaking at the 3rd IPRA International Public Relations Congress & Latin American Meeting in Lima, Peru, IPR CEO Frank Ovaitt presented a keynote presentation on the process for reaching consensus on public relations research and measurement standards. “Clients are demanding that public relations practitioners develop and apply best practices, common definitions and standards to their … Continue reading Reaching a Consensus: Standards for Public Relations Research and Measurement →

[Blog], , ,

The organizers of Bledcom, the legendary international public relations research conference at Lake Bled, Slovenia, have released the program for 2012. The July 6-7 conference breaks into two tracks focused on academic and corporate research.  Current and former IPR Trustees, Research Fellows and commission members appearing the program include Don Wright, Rob Wakefield, Ansgar Zerfass, … Continue reading Legendary Research Conference, Stunning Venue →

[Research Library], Education in PR

While the number of public relations graduate programs in the United States nearly tripled since 2000, inconsistent curricula and degree requirements may be lowering the value of this education and creating confusion for students, educators and employers.   Three studies by the Commission on Public Relations Education (co-chaired by IPR President & CEO Frank Ovaitt) include … Continue reading Setting Standards for Graduate Education in Public Relations →

[Blog], Investor Relations

From the Dutch East India Company to a highly respected (and perhaps highest paid) specialization in public relations, Alexander Laskin, Ph.D. explores the investor relations (IR) research base in his section of the Institute for Public Relations’ Essential Knowledge Project. As Laskin tracks the evolution of IR, he also offers his historical take. It may … Continue reading What CEOs Really Want: The Evolution of Investor Relations →

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