If you’re trying to get started in measurement, you need these 12 checklists. Sorry, no partridges or pear trees, but we can promise more efficiency, bigger budgets, and maybe  a raise if you use all of them.

Getting started in communications measurement and evaluation can be slow and frustrating. It helps to have a handy guide to advise you just what to do and when. So here is the gift of confidence, a shiny gift-wrapped collection of handy measurement checklists. Whatever the measurement and evaluation project that you are beginning with, it’s probably included in those below:

  1. Your Checklist and Plan for Event and Experiential Marketing Measurement
  2. A Checklist for Creating an Integrated Communications Measurement Dashboard
  3. A How-to Checklist for Measuring Your Influencer Programs
  4. Checklist for Picking the Perfect Communications Measurement Vendor
  5. A Checklist for Creating an Integrated Communications Measurement System
  6. Checklist 2.0 for Measuring Social Media
  7. An Event Measurement Checklist: Your Framework for Measuring Trade Shows, Conferences, and Sponsorships
  8. Dashboard Creation Checklist
  9. The Crisis Preparedness Checklist
  10. A Trust Measurement Checklist
  11. The Nonprofit Communications Measurement Checklist: Get Your Program Organized
  12. Marching through your Measurement To-do List


Katie Paine is the Publisher of The Measurement of Advisor and CEO of Paine Publishing. She can be reached at kdpaine@painepublishing.comFollow her on Twitter @queenofmetrics.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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