If you’re trying to get started in measurement, you need these 12 checklists. Sorry, no partridges or pear trees, but we can promise more efficiency, bigger budgets, and maybe a raise if you use all of them.
Getting started in communications measurement and evaluation can be slow and frustrating. It helps to have a handy guide to advise you just what to do and when. So here is the gift of confidence, a shiny gift-wrapped collection of handy measurement checklists. Whatever the measurement and evaluation project that you are beginning with, it’s probably included in those below:
- Your Checklist and Plan for Event and Experiential Marketing Measurement
- A Checklist for Creating an Integrated Communications Measurement Dashboard
- A How-to Checklist for Measuring Your Influencer Programs
- Checklist for Picking the Perfect Communications Measurement Vendor
- A Checklist for Creating an Integrated Communications Measurement System
- Checklist 2.0 for Measuring Social Media
- An Event Measurement Checklist: Your Framework for Measuring Trade Shows, Conferences, and Sponsorships
- Dashboard Creation Checklist
- The Crisis Preparedness Checklist
- A Trust Measurement Checklist
- The Nonprofit Communications Measurement Checklist: Get Your Program Organized
- Marching through your Measurement To-do List
Katie Paine is the Publisher of The Measurement of Advisor and CEO of Paine Publishing. She can be reached at kdpaine@painepublishing.com. Follow her on Twitter @queenofmetrics.
