The Behavioral Insights Research Center’s (BIRC) mission is to conduct research on the factors that influence attitude and behavioral change to enable effective communication. BIRC can help professionals understanding how and why people think and behave the way they do in this ever-changing business environment.
Latest Research
Pew Research Center examined how people’s political views and experiences differ depending on the websites and apps they use. An online survey of more than 10,000 internet users was conducted fr ... more
The Bipartisan Policy Center examined who the public trusts to deliver information about how to vote, election administration, and election results. A survey of over 2,155 registered voters across the ... more
Cision analyzed what journalists want and need from their relationships with public relations professionals. A survey of 3,016 media professionals in 19 different countries was conducted from January ... more
The Edelman Trust Center examined how and why consumers trust brands and how those brands can benefit from increased trust. An online survey of 15,000 respondents was conducted in 15 countries from Ap ... more
Gallup examined trends in employee retention and employee perceptions of the current job market. A poll of over 128,000 people was conducted in more than 160 countries in 2023 and 2024. Key findings i ... more
The AP-NORC Center for Public Affairs Research examined Americans’ opinions on democracy and rights in the United States. A nationwide poll was conducted online and on the telephone from March 21-25 ... more
Download the Full Report (PDF): How Communicators Can Help Manage Disinformation in the WorkplaceDownload the Press Release: The Institute for Public Relations Unveils Research Findings on how Communi ... more
Reuters Institute for the Study of Journalism examined how news is consumed globally along demographic and geographical lines. YouGov conducted an online survey of 94,940 people in 47 countries from J ... more
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Dr. Kristina A. Wald and colleagues examined peoples’ interest in discussing important – but potentially divisive – topics. They also studied how interest is guided by expectations of how po ... more
Muck Rack examined PR professionals’ salaries and hours worked. An online survey of 1,034 PR professionals was conducted from March 31 – April 25, 2023. Key findings include: –The typica ... more
Business success is predicated on understanding the key levers of influence. After all, Influence, by definition, is the ability to affect the behavior of others in a particular direction, leveragin ... more