The second edition of The Evolution of Public Relations: Case Studies From Countries in Transition edited by Dr. Judy VanSlyke Turk and Linda H. Scanlan was released today by the Institute for Public Relations. The cases, written by noted public relations scholars and practitioners from around the world, provide models that demonstrate the current level of best practices in emerging markets.
Educators, students and professionals interested in international public relations practice can download the book free at instituteforpr.org. The book’s publication was sponsored by Pharmacia, now a part of Pfizer, Inc., and the International Public Relations Association.
“Great differences exist globally in the practice and teaching of public relations, and case studies are one of the most effective learning tools for both students and practitioners,” said Jack Felton, President and CEO of the Institute.
The authors provide real-world examples that practitioners, professors and students can use to understand the progress of public relations in countries of Africa, Eastern Europe, Latin America, the Middle East, Asia and Australia. According to editors Turk and Scanlan, “The academic discipline and professional practice have blossomed in these countries, and anybody who is interested in such markets needs to understand that.”
Judy VanSlyke Turk is director of the School of Mass Communications at Virginia Commonwealth University, and spent two and a half years in the United Arab Emirates as founding dean of the College of Communication and Media Sciences at Zayed University, a public university for women.
Linda H. Scanlan, retired associate professor and chair of the journalism department at Norfolk State University, has trained journalists and public relations practitioners throughout Eastern Europe. Scanlan was a Fulbright Senior Scholar in Communications in Bulgaria and Kosovo and is a member of the Fulbright Association national board of directors.
The Institute for Public Relations, located at the University of Florida, is an independent foundation dedicated to the science beneath the art of public relations. The organization exists to build and document the intellectual foundations of public relations, and to mainstream this knowledge by making it available and useful to practitioners, educators, researchers and the corporate and institutional clients they serve. The sponsors of the book can be reached at www.pfizer.com (Pharmacia, now a part of Pfizer) and www.ipra.org (the International Public Relations Association).
