PwC studied which factors CEOs predict will impact business in the coming years, including developments in artificial intelligence (AI) and climate action.
A survey of 4,702 CEOs in 105 countries and territories was conducted Oct. 2 – Nov. 10, 2023.
Key findings include:
1.) Respondents said the top factors that will drive change in their organizations over the next three years are technological change (56%), change in customer preferences (49%), and government regulation (47%).
2.) 75% of CEOs reported that their company’s efforts to “improve energy efficiency” are either in progress (65%) or completed (70%).
— Some of the other in-progress climate actions noted by the majority of participants but were less frequently noted included actions such as “innovating new, climate-friendly products, services, or technologies” (51%), “selling products, services or technologies that support climate resilience” (46%), and “implementing initiatives to protect our physical assets/ workforce from climate risk” (42%).
3.) 70% of CEOs agreed that “generative AI will significantly change the way my company creates, delivers, and captures value” over the next three years.
— 64% of respondents said “generative AI will increase “efficiencies in my employees’ time at work.”
— 46% of respondents said generative AI will increase their company’s profitability.
4.) Top concerns regarding the use of generative AI were cybersecurity risks (64%) and the spread of misinformation (52%).
Learn what CEOs think will impact business in 2024 and beyond
