This summary is provided by the IPR Organizational Communication Research Center. PwC assessed the role and importance of trust in business. A survey of 500 business executives, 2,508 consumers, and 2,012 employees was conducted Feb.17-23, 2023. Key findings include: — 91% of business executives said their ability to build and maintain trust improves the bottom … Continue reading How Brand Trust Impacts the Bottom Line
PwC examined how CEOs feel about the future of business in the 26th Annual Global CEO Survey. A survey of 4,410 CEOs in 105 countries and territories was conducted from October – November of 2022. A series of in-depth interviews with CEOs were also conducted. Key findings include: 1.) Nearly 40% of CEOs across all … Continue reading Winning Today’s Race While Running Tomorrow’s
This summary is provided by IPR based on the original study by PwC PwC uncovered the views of public company directors on a variety of environmental, social, and governance (ESG) matters. A survey of 851 U.S. directors was conducted in October 2021. Key findings include: 64% of directors said ESG factors are linked to their … Continue reading Director Perspectives on ESG
This summary is provided by IPR based on the original study by PwC PwC explored executive and consumer perspectives on brand trust. A survey of 503 business executives, 2,508 consumers, and 2,002 employees in the U.S. was conducted in May 2022. Key findings include: A trust gap exists between the perceptions of executives compared to consumers … Continue reading Trust: The New Currency for Business
This summary is provided by IPR based on the original study by PwC PwC studied CEOs’ perspectives on the anticipated trends and threats companies face. A survey of 4,446 CEOs was conducted October – November 2021. Key findings include: Despite rising interest in ESG, strategy is still primarily driven by business metrics. 71% of companies’ long-term corporate … Continue reading CEOs Think Cyber Risks Threaten Growth