This summary is provided by IPR based on the original study by PwC

PwC studied CEOs’ perspectives on the anticipated trends and threats companies face.

A survey of 4,446 CEOs was conducted October – November 2021.

Key findings include:

  • Despite rising interest in ESG, strategy is still primarily driven by business metrics.
    71% of companies’ long-term corporate strategy includes customer satisfaction metrics.
  • CEOs rank cyber risks (49%) and the global health situation (48%) as the top threats to growth.
  • No matter the threat, CEOs are most concerned about the near-term impact on the top line.
  • 22% of respondents have made a net-zero commitment, meaning they plan to reduce their greenhouse gas emissions to near zero and remove their remaining unavoidable emissions.
  • 29% said they are working toward making a net-zero commitment.

Read more about what CEOs expect for future trends

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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