As the world continues to go digital and a new social media buzzword seems to appear every day, PR practitioners are trying t ...

For the twelfth consecutive year, the Arthur W. Page Society and the Institute for Public Relations have announced their collaborative partnership to sponsor ...

When anyone asks why standards are important, I cite a recent conversation with a client. It started with what seemed a simple question: “Are we able to see how many people saw the stories, and how do you calculate reach?” A dozen emails later, we finally sorted out that what the client called reach, we call opportunities to see. What she was calling placement, we call items. And what we referred to as “placement” didn’t matter to the client at all. Which is why, in early 2011, t ...

Stansberry, Kathleen (2011). Mapping mommy bloggers: Using online social network analysis to study publics. PRism 8(2), 1-14. Much of the research in public relations makes assumptions about the concept of publics without addressing the ambiguity of the term. More research is needed to better understand the complex nature of publics. This is particularly important given the participatory nature of the web, which has given rise to extensive and powerful interest- ...

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Many organizations have embraced some form of corporate citizenship, social responsibility or sustainability for years, some even for generations. But for many organizations such activities have been ...

Is the survey mechanism broken? Few would argue that it hasn’t been damaged by a number of factors in recent years. With that in mind, I read a ...

Relevancy is the eternal challenge for the public relations function, and the intellectual discussion always will be split between those who favor more quantitative measures and those who favor more subjective, qualitative-based metrics. In short, is it numbers or is it relationships that matter most? ...

IPR Trustee Keith Burton brought to my attention research reported in The New Yor ...