Sunday, October 17, 2010
Washington DC
Excellence in public relations as it has been described by Drs. James E. Grunig and Larissa A. Grunig and their collaborators remains one of the most widely read and arguably most researched theoretical models for our profession. The characteristics that the Grunigs have described as essential to effective public relations remain fundamental – if not more essential than ever. How have the principles survived globalization and the digital revolution? W
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By David Michaelson
There is growing recognition of value of research in developing and evaluating of public relations programs, but much of this value is never realized in the marketplace. There are many possible explanations for this, but the primary one may be very basic: a lack of understanding among practitioners of best practices or fundamental research principles.
Michaelson’s presentation at the 2009 International Public Relations Research Conference describes best practices for
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August 2010 — New York City
Tom Kowaleski
http://www.youtube.com/watch?v=y0PC8ktl_P4
Roger Bolton
http://www.youtube.com/watch?v=lZZvFn9pqR0
Valerie DiMaria
http://www.youtube.com/watch?v=AKweWwM6I2o
Steve Dishart
http://www.youtube.com/watch?v=XQF0D6bbTdI
Tom Martin
http://www.youtube.com/watch?v=wuXQVT50vig
Dallas Lawrence
http://www.youtube.com/watch?v=kiIjeV5OPOA
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The mission of the Institute for Public Relations (IPR) – developing the science beneath the art of public relations™ ‑ remains the guiding principle of the IPR Commission on Public Relations Measurement and Evaluation in turbulent yet exciting times for the field of research.
Public relations and communications research, advertising research, and marketing research face common challenges to deliver business insights in changing marketplaces where our stakeholder audiences, publi
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As I reflect on my two years of chairing the Institute for Public Relations Commission on Measurement and Evaluation, I appreciate the rich legacy passed on by preceding chairs and the amazing team who tirelessly give their time and expertise to further the quest for good research and measurement. I feel privileged to work with many of
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The Institute for Public Relations Alexander Hamilton Medal is a very special honor that recognizes a lifetime of distinguished contributions and service to our profession. The Institute for Public Relations Board of Trustees had the honor recently of presenting this award to a colleague and friend, Margery Kraus, President and Chief Executive Officer of APCO Worldwide.
Margery created APCO in 1984 while at Arnold & Porter, the esteemed Washington DC law
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I had the privilege of chairing the Grunig Lecture on Sunday afternoon, October 17, in Washington DC. This was the third in a series of lectures by major figures in public relations practice or education, addressing topics of importance to our profession. This year, PRSA joined the Institute f
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More than 70 public relations professionals, academics and measurement experts gathered in Portsmouth, NH on October 6-8 for the Institute’s 8th annual Summit on Measurement. If you want the links and highlights, visit the social media hub created for the event by ...
[Editor’s Note: In PR education, NYU believes that its Master of Science in Public Relations gives communication professionals an important, differentiating credential in the competitive landscape. NYU’s School of Continuing and Professional Studies, working in conjunction with executives from companies including some represented on the IPR Board of Trustees, has crafted a curriculum that includes a “Capstone course.” It requires students to produce a major pap
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The fall semester begins. Another cohort of strategic public relations master’s students at The George Washington University enters my applied research course, which focuses on integrating research into practice. One of the assignments they will endure involves developing a detailed RFP (request for proposal) for research services.
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