Leaders are crucial to the success, image and future of nations, organizations, and professions. However, few studies have directly examined leadership in public relations. To deal with this knowledge gap, the Plank Center for Leadership in Public Relations, established at the University of Alabama in 2005, has begun to build a research-based foundation of knowledge in this area. To date, 16 leadership
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The Institute for Public Relations has commissioned research into the skills, expertise and competencies required in the years ahead for top public relations advisers and corporate communicators. Dr Tom Watson of the Media School at Bournemouth University in England is leading the research, which will be reported at the Institute’s next European Professional Colloq
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The Institute for Public Relations has commissioned research into the skills, expertise and competencies required in the years ahead for top public relations advisers and corporate communicators. Dr Tom Watson of the Media School at Bournemouth University in England is leading the research, which will be reported at the Institute’s next European Professional Colloq
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In July, the Institute published a case study by Sean Williams examining how a financial services company used media measurement and content analysis to gauge the impact of financial turmoil on its brand and reputation. (See: http://alturl.com/oe3b) Sean’s intent was to provide a factual description of news media impac
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[Recently I participated in a virtual meeting of the Commission on Public Relations Measurement & Evaluation. I came away impressed by the quantity and quality of work that the Measurement Commission has produced since it was organized with the Institute in 1998. All of the research is available free on this website. Here, a founding member comments on stakeholder management. ...
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People who know me know how thrilled I am to assume the role of President and CEO of the Institute for Public Relations. It is a privilege and an honor to lead this 53-year-old organization and represent our profession publicly. It’s also a personal pleasure for me to succeed two friends and colleagues who served the Institute so well: Frank O
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In less than 20 days, I will retire after five great years as President and CEO of the Institute for Public Relations. In several recent speaking engagements, I have taken the opportunity to reflect on the important ideas encountered and adopted. Thus the title, ...
One of the Institute for Public Relations’ oldest and most prestigious prizes, the Ketchum Excellence in Public Relations Research Award goes this year to Minjeong Kang, a Ph.D. student at Syracuse University. She will receive a $2,500 grant to support her work on measuring social media credibility. A six-stage research project will seek to validate methods fo
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Dr. David Michaelson chairs the Institute for Public Relations Research Fellows, a body established by the Board of Trustees to provide overall guidance for our research program. Michaelson, President of Echo Research, also keynoted the 2009 International Public Relations Research Conference. His theme: “...
New research from the Public Relations Consultants Association (PRCA) in the UK shows that 84% of PR firms believed that evaluation is very important to the credibility of PR. In a recession, with pressure on both agency performance and bu
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