Ay ay ay! It’s the election headache again, except this time around the old “cabeza” needs a little more aspirin.
Never has the Hispanic/Latino vote been more important than in the 2008 election season. Whatever the political inclination, Republicans and Democrats realize that speaking to the heart and the minds of Hispanics/Latinos across the U.S., deve
...
Do patronage, sponsoring and charitable works provide conclusive evidence of corporate social responsibility? The answer here is an awkward one – the main concern is not to hurt or de-motivate. Because, of course, generous patronage, sponsoring and charitable involvement are, in themselves, laudable.
The situation bears a striking resemblance with the first
...
Since adopting “Public Diplomacy” – or “Corporate Diplomacy” – as my theme as IPRA President, people have been asking me to define its role in Public Relations and to cite examples. I have tackled the topic online in this month’s Frontline.
I believe that Corporate Diplomac
...
This paper is an another major addition to the Institute’s growing collection of baseline papers examining what existing research teaches us in specific areas of practice. Brad Rawlins, Ph.D., Brigham Young University, re
...
“Baseline Study on Diversity Segments: Multirace Americans” adds to the Institute’s growing collection of baseline papers examining what existing research teaches us in specific areas of practice. Bey-Ling Sha, Ph.D., of San Diego State University explores scholarship and government data regarding multirace Americans. The U.S. government has collected race data since the first ce ...
Read More...
A new paper on the Institute website by Shannon A. Bowen, Ph.D., of the University of Maryland offers an overview of current research-based knowledge on ethics and public relations practice.
Bowen connects a lot of dots for practitioners and scholars interested in this aspect of the science b
...
Anecdotes and war stories account for much of our learning in public relations. Nothing wrong with that. Yet, a wealth of research-based knowledge exists to validate (or not) tales of “how I won the war” (or didn’t). Take crisis management and communications. Dr. Tim Coombs of Eastern Illinois University has produced a major baseline paper that synthesizes this knowledge, richly linked to the original sources. He reviews best practices from pre-crisis to post-crisis. “While crises begin as ...
Read More...
The 2007 Jack Felton Golden Ruler Award winner is now available as a research case study on the Institute website. “Research Based Business Transformation: Benchmarking and Tracking the Customer Experience,” was sub
...
“Baseline Study on Diversity Segments: The U.S. Hispanic Latino Market,” a new Institute paper by Rosanna Fiske, associate professor at Florida International University, provides a data-rich look at what research says about these audiences. The U.S. Hispanic/Latino market is now the largest minority segment in the country. Specifically, there are nearly 45 million Hisp ...
Read More...Kirk Hallahan, professor at Colorado State University, is the recipient of the 2007 Pathfinder Award for outstanding scholarly contributions to professional knowledge. Hallahan, a former practitioner with 19 years of experience, has focused his recent research on the application of online technologies to public relations practice. Here he summarizes much of what he has learned into four observations. 1. Public relations activities cannot be segregated from an organiz ...
Read More...