This essay is presented by the IPR Commission on Measurement and Evaluation.
Introduction
Every organization has an objective. Whether it is profitability, growth or sustaina
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Up until the 1980s, the public had a high level of trust in the media – tuning into anchors like Walter Cronkite on CBS news. He was a deeply respected and popular individual, affectionately known as Uncle Walter, at the time. When the public listened to him, they knew they were listening to a man of integrity
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I recently had the opportunity to interview Bret Gallaway, SVP of Communications and Marketing at Trinity Health, on the relationship between the customer and employee experience. Before joining the healthcare industry, Bret worked at USAA. When he joined Trinity Health back i
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This blog features a paper in the latest issue of the PR Journal.
Increasingly, we have seen an influx of companies publicly voicing their positions on a range of social issues. This tide of social advocacy by companies matches the expectations of stakeholders—inc
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This study appears courtesy of Weber Shandwick and KRC Research.
Weber Shandwick and KRC Research Find that Half of Americans Believe CEOS Can Influence the Government.
Webe
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This blog appears courtesy of W2O Group and originally appeared here.
Digital has done much to change our world.
It’s shifted the balance of power from institutions to individuals. It’s raised the bar i
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This blog post features a paper in the latest issue of the PR Journal.
Organizational change is a constant challenge for those who specialize in internal communication. Scholars have reported that 70% of change programs fail, and the cause is of
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This blog post features a paper in the latest issue of the PR Journal.
During the 2016 presidential campaign, there emerged a heightened focus on the candidates’ use of one social media platform: Twitter. Whether it was Hillary Clinton’s now
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Blog presented by the Organizational Communication Research Center.
“When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion.” Dale Carnegie
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We’re facing a truth crisis in American public life, as facts and data play an ever-diminishing role in political and civil discourse and trust in once-respected sources of information declines. It’s a troubling and potentially toxic trend that poses significant challenges to the profession of publication relations– and to the very
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