The Institute for Public Relations announced today that Moonhee Cho, a 2009 graduate of the College of Journalism and Communications at the University of Florida, has been named winner of the Northwestern Mutual Best Master’s Thesis Award.
Cho’s winning thesis is titled “Top Corporate Donors and Charitable Organizations: Utilizing the Co-orientation Model to Examine Benefits and Relationships.”
“This year’s winning thesis extends existing research by examining the interactions of corporations and charities,” said Robert W. Grupp, President and CEO of the Institute for Public Relations. “By investigating how corporate donors and charitable organizations perceive benefits of giving, the study makes a new and important contribution to the corporate philanthropy and fundraising literature in public relations. Judges were of one mind saying the methods for this study were very thorough, and the literature review was impressive.”
Ms. Cho will receive a $2,000 cash grant while her faculty advisor, Kathleen Kelly, Ph.D., will receive $1,000. The award will be presented at the Institute’s Annual Distinguished Lecture & Awards Dinner, Wednesday, Nov. 4 at The Yale Club in New York City. This year’s lecture will be delivered by Jon Iwata, Senior Vice President, IBM, and will discuss the changing nature of work in public relations and point the way toward a new kind of communications profession, and professional. Tickets and tables can be purchased by visiting the Institute’s website, instituteforpr.org, or by calling 352-392-0280.
For 150 years, Northwestern Mutual (www.nmfn.com) has been serving financial needs of its policy owners and clients, and currently has over $1 trillion of life insurance protection in force. For 25 years, a FORTUNE magazine survey has named Northwestern Mutual “America’s Most Admired” company in the life/health insurance industry. This award was made possible by a grant from the Northwestern Mutual Foundation.
The Institute for Public Relations is an independent non-profit foundation which bridges the academic and professional fields, supporting public relations research and mainstreaming this knowledge into practice.
