In 2006, Japan’s largest paper mill company, Oji Paper, announced it would launch an unsolicited takeover bid for 50.1 percent of Hokuetsu Paper Mills, the sixth largest paper mill company in Japan. A pivotal event for Japan, Hokuetsu Paper’s legal advisers suggested the company ask communication advisory firm Media Gain to join its defense task force.

Historical research, extensive interviews with management and industry analysis identified Hokuetsu Paper’s key messages. Then, through media and employee relations, in addition to management communication with local government and its business circle, Hokuetsu Paper successfully secured the support from shareholders it needed to resist the takeover.

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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