The Institute for Public Relations and its Commission on Public Relations Evaluation and Measurement today announced the three finalists for the first Golden Ruler of Measurement Award.
The first award of its kind in the public relations industry, the Golden Ruler specifically honors achievement in the measurement and evaluation of public relations programs and activities. In addition, this award also recognizes public relations campaigns or programs with clear, measurable objectives and innovative methods of evaluation. Unlike other awards in public relations, this award emphasizes measurement and research that demonstrates the value of public relations activities linked to achieved objectives.
Nominations for the award were submitted from all four pillars of public relations measurement (corporations, public relations agencies, universities and research companies) and included entries from the United States, Canada and Europe. The evaluation for the award was based on 18 distinct criteria established by the Commission on Measurement and Evaluation.
The three finalists for the Golden Ruler of Measurement Award are:
- “Alberta Medical Association with twisurveys for “Negotiations 2003 and Implementing the Agreement”
- “Comalco with Burson-Marsteller for “Using Measurement to Plan & Manage Stakeholder Engagement”
- “Executive MScom program (University of Lugano, Switzerland) on behalf of the Principality of Liechtenstein for “Liechtenstein – Introducing the Global Village”
Jack Felton, president of the Institute for Public Relations, will announce the winners at the annual distinguished lecture and awards dinner of the Institute on November 10, 2004 at the Union League Club in New York City.
In addition to the finalists for the Golden Ruler, three other submissions will also being honored with Certificates of Merit. These are:
- “JP Morgan Chase for “CFS Communications Six Sigma Project”
- “Florida Retirement System with Ketchum for “Florida: MyFRS”
- “MetLife with David Michaelson & Company for “Pass or Fail? What Consumers Don’t Know About Retirement Income and What The Media Has Been Telling Them”
“We are pleased both by the number and quality of entries for the Golden Ruler of Meas-urement Award,” says Felton. “The public relations industry continues to recognize the value of effective measurement and evaluation as one of the basic practices of the profession. We believe these awards and the case studies they produce will help to improve the overall quality of work while advancing the art and science of public relations.”
The Institute for Public Relations’ distinguished lecture this year will be presented by John Graham, chairman and chief executive officer of Fleishman-Hillard. The Institute will also present awards and scholarships for outstanding achievements in public rela-tions education and research, and the Alexander Hamilton medal for lifetime achievement in public relations. Tickets may be purchased by contacting the Institute for Public Relations at instituteforpr.org or calling the Institute at (352) 392-0280.
The Institute for Public Relations is an independent foundation dedicated to the science beneath the art of public relations. The organization exists to build and document the intellectual foundations of public relations, and to mainstream this knowledge by making it available and useful to practitioners, educators, researchers and the corporate and institu-tional clients they serve.
The Commission on Public Relations Measurement and Evaluation is an initiative of the Institute. The papers and other supporting materials provided by the Commission seek to adhere to the highest standards of research methodology and apply them in a very practi-cal sense to real-life public relations planning, program development and measurement experience.
