New website offers more interactivity and easier navigation thanks to partner Wieck

Gainesville, Fla. – The Institute for Public Relations (IPR) has unveiled a redesigned website devoted to research that matters to the profession. The IPR website is the leading resource in the industry for public relations research, and this new design will help visitors navigate more easily through the IPR catalog of thousands of free research papers.

“The new site helps visitors easily access IPR’s Research Libraries, Centers of Excellence, and professional development and research events while having a better online experience,” said Linda Rutherford, Chair of the IPR Board and Senior Vice President & Chief Communications Officer, Southwest Airlines. “The site is fully responsive so it looks good on any device or monitor.”

Some of the new features include:


Interactive event pages


Easy access to IPR Signature Studies

Free recordings of the IPR monthly webinar series

As IPR continues to grow, so has its wealth of resources. The upgraded design features a more refined list of research categories and improved navigation menus for the four Commissions and Centers of Excellence: Behavioral Insights Research Center; Organizational Communication Research Center; Digital Media Research Center; and the Measurement Commission.

“We must thank Wieck and their team for leading this redesign,” said Tina McCorkindale, President & CEO, Institute for Public Relations. “We are grateful to them for their creativity and dedication to improving the user experience. This launch helps us better serve our mission.”

About the Institute for Public Relations
The Institute for Public Relations is an independent, nonprofit research foundation dedicated to the science beneath the art of public relations™. IPR focuses on research that matters to the profession, providing timely insights and applied intelligence that professionals can put to immediate use. All research is available free at and provides the basis for IPR’s professional conferences and event

Sarah Jackson
Director of Communications

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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