The Institute for Public Relations will award Mark Weiner, CEO, PRIME Research, the prestigious Jack Felton Medal for Lifetime Achievement, an award made for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication. Weiner is also chair of the IPR Commission on Measurement and Evaluation.

Weiner will receive the award at the IPR Annual Distinguished Lecture and Awards Dinner on November 28, 2018 at the Roosevelt Hotel in New York City. This medal, given under the guidance of a special committee that includes select members of the IPR Commission on Measurement and Evaluation, honors those individuals who epitomize the philosophic perspectives of Jack Felton, a former CEO of the Institute for Public Relations who passed away in 2013 who valued research and measurement in the advancement of public relations as a profession.

“Jack Felton was all that I admire in both a friend and professional role model.  This high esteem makes being named the 2018 Jack Felton Gold Medal winner that much more meaningful,” said Weiner. “I’m grateful to the Institute for Public Relations for recognizing my lifetime commitment to our profession.  I’m obliged to my colleagues on the Commission on Research and Evaluation from whom and with whom I’ve learned so much.  Most of all, I’m indebted to my colleagues at PRIME Research and the clients we serve…without them, I would be much less than I am.”

Weiner joined PRIME as CEO in 2008 and continues in that role since Cision acquired PRIME in 2018. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.

He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” published by John Wiley & Sons and the PR Quamet published by Barnes & Noble as well as chapters in three additional texts.  He also sits on the editorial advisory boards of The Strategist and PR News. With more than 100 published articles and papers, he contributes to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and

“It is a rare and unique pleasure to assess a lifetime of diverse achievement and leadership accomplishment in our industry, from the brand side, the agency side, and the technology and consulting side.” Said Kevin Akeroyd, CEO of Cision.  “To have him as part of the Cision family is an honor, and in just 6 months, I’ve seen firsthand just how deserving he is of this recognition.”

Tickets to IPR Distinguished Lecture & Awards Dinner
Tickets for the IPR Distinguished Lecture & Awards Dinner are available for $500 each. Tables of 10 can be purchased for $5,000 and premium tables of 10 are available for $10,000. The price includes a networking cocktail reception (sponsored by the UF College of Journalism and Communications), the awards dinner, and Distinguished Lecture by Cheryl Boone Isaacs, immediate past president of the Academy of Motion Picture Arts and Sciences.

About the Institute for Public Relations
The Institute for Public Relations is an independent, nonprofit research foundation dedicated to fostering greater use of research and research-based knowledge in corporate communication and the public relations practice. IPR is dedicated to the science beneath the art of public relations™. IPR provides timely insights and applied intelligence that professionals can put to immediate use. All research, including a weekly research letter, is available for free at


Sarah Jackson
Director of Communications
Institute for Public Relations

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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