With over 25 years experience in public opinion and marketing research, Mr. Scholz has been a leading figure in all phases of both qualitative and quantitative projects across Leger’s divisions. As managing partner, Mr. Scholz leads a team of vice-presidents, consultants and analysts to provide marketing research intelligence to Leger’s clients. Mr. Scholz specializes in communication research and holds an M.A. in Cognitive Psychology from the University of Manitoba where he completed his Master’s thesis on the effects of reading on attitudinal measures. He launched the first Leger Canadian Reputation Index and regularly comments on communication effectiveness, crisis management and measurement. Leger is the largest Canadian-owned research company with offices across Canada and in the U.S., as well as partners across the globe.