Krista Webster is the President and CEO of Veritas Communications and Vice-Chair of a cluster of Stagwell Global (formerly known as MDC Partners) agencies spanning from advertising, and shopper marketing to digital and PR. She brings more than 20 years of global agency public relations, social media, and influencer marketing experience, working with blue-chip clients in the US, Canada, Europe, and Asia. Credited with managing $50+ million in client portfolios on both sides of North American border by her late twenties with particular expertise in consumer marketing and pharma, Webster attributes her accelerated success to a strong focus on the integration of PR, digital advocacy, and influencer marketing levers with other below and above channels.
Webster’s awards and accolades are a testament to her success, hard work and dedication. In addition to her numerous accomplishments, Webster has been named as one of PR Week’s Top 40 Under 40 & Top Women In PR, PRovoke’s Innovator 25 in 2017, Adweek Brand Star in 2018, a PR juror at the Cannes Lions International Festival of Creativity 2021, and Public Service Advertising Co-Chair at the 100th anniversary special of Strategy Online’s 2022 Marketing Awards in Canada.