Peter has more than 35 years experience in all aspects of public relations and integrated communications, performing those functions across both the United States and globally. A consultant with Gagen MacDonald since 2007, Peter has counseled numerous clients including The Hartford, United Airlines, Credit Suisse, Coca-Cola and Johnson & Johnson. He also leads the firm’s social media and sustainability teams.
Peter specializes in change-leadership strategies, social responsibility campaigns and providing strategic counsel to senior leadership at companies of all sizes. He has been involved extensively in external reputation management, investor and financial communications, and crisis and issues management. He also has broad integrated marketing communications experience, in particular through a variety of sponsorship activities in sports and the arts.
Before joining Gagen MacDonald, Peter was vice president of corporate relations at Allstate Insurance Company, where he was responsible for internal and external communications for the Allstate Corporation and its subsidiaries. During his career, he has practiced in a variety of agency and corporate roles in the United States, Australia and New Zealand.
A multiple Silver Anvil award winner, Peter currently is a Trustee of the Arthur W. Page Society, Chair of the Commission on Global Public Relations Research, a member of the Advisory Board for The Center for Global Public Relations at the University of North Carolina, Charlotte, a Trustee and immediate past co-chair of the Institute for Public Relations. He was the 2010 recipient of the Arthur W. Page Society Distinguished Service Award, and is a member of the PR News Hall of Fame.