Prepared by IPR Measurement Commission Members Mark Weiner, CEO of PRIME Research, and John Gilfeather, Executive Vice President of Koski Research.
Each year, hundreds of public relations professionals compete for the recognition and rewards that come with winning industry awards. As professionals seeking to reward “the best of the best,” we must aim higher and reward entrants whose PR programs reflect the highest standards of research and evaluation. The Institute for Public Relations Measurement Commission developed a set of guidelines for assessing award-worthy entries. It is now available on the IPR Measurement Commission Center.
Download PDF: IPR Measurement Commission Judging Guidelines