The only award program focused singularly on recognizing excellence in public relations research, measurement and evaluation is now open for entries. The 2007 Jack Felton Golden Ruler Award, created by the Commission on Public Relations Measurement & Evaluation and the Institute for Public Relations, is available for registration at instituteforpr.org. Entry forms must be received by July 31, 2007.
The primary objective of the award is to identify superb examples of research and measurement integrated into public relations practice, and to publish these as case studies on the Institute’s website. Winners will be honored at an award ceremony at the Summit on Measurement held in October in Portsmouth, NH.
The award is named for Jack Felton, who served as President and CEO of the Institute and was instrumental in founding the Commission. It is sanctioned and judged by leaders in public relations measurement from corporations, nonprofits, public relations agencies, academic and research organizations.
"The Jack Felton Golden Ruler Award is the preeminent pubic relations prize in the area of research, measurement and evaluation," said Dr. Don W. Stacks of the University of Miami, who co-chairs the judging team. “We encourage any PR practitioner, research provider or member of academia, who has conducted meaningful research that meets the award criteria, to consider entering a submission.”
"The judging criteria fall into three broad categories: research methods, contributions to the practice of public relations, and quality and substance of findings," added fellow co-chair Dr. David Michaelson of David Michaelson & Co.
PR News is the media partner for the 2007 Jack Felton Golden Ruler Award.
The Commission on Public Relations Measurement & Evaluation exists to establish standards and methods for public relations research and measurement, and to issue authoritative best-practices white papers. The Institute for Public Relations is an independent foundation dedicated to the science beneath the art of public relations. It exists to build and document research-based knowledge in the field of public relations, and to mainstream this knowledge into practice and education.
