This summary is provided by the IPR Digital Media Research Center
Deloitte analyzed the use of generative artificial intelligence (AI) across the communications industry and explored leaders’ perspectives on the challenges and opportunities presented by AI.
A survey of 2,835 senior leaders (C-suite and board level) split equally between IT and line of business across 16 countries was conducted from October – December 2023.
Key findings include:
1.) 79% of respondents said they expect generative AI to drive substantial transformation within their organization and industry over the next three years.
2.) 35% of respondents said they believe their organizations currently have high levels of expertise with generative AI.
— 45% said their organizations have some level of expertise.
3.) 56% of organizations are using generative AI to target tactical benefits such as improving efficiency/productivity, followed by reducing costs (35%) and improving existing products and services (29%).
4.) 41% of respondents said their organizations were only slightly or not at all prepared to address talent concerns related to generative AI adoption.
— 22% said their organizations are highly or very highly prepared.
Stay tuned for an IPR signature study to be launched in a couple of weeks on generative AI in the workplace.
Read the original report here.
