2005 – As organizations strive to develop multi-faceted relationships with their customers and other publics, events have emerged as an excellent channel. This paper will present an overview of the field and several methods for evaluating events. These research tools are appropriate for both large and small organizations, and for large and small evaluation budgets.
A Guide for Measuring Event Sponsorships
Bruce Jeffries-Fox
2005
I have posted, “A Guide for Measuring Event Sponsorships”. Please click on the link below the paper description.
We are working on posting this paper for you all. Should be up soon. Please check back with us.
Thanks!
Same here.
I am with Susan. I would love to have access to it. Thanks in advance.
Just wondering where this paper is?