2005 – As organizations strive to develop multi-faceted relationships with their customers and other publics, events have emerged as an excellent channel. This paper will present an overview of the field and several methods for evaluating events.  These research tools are appropriate for both large and small organizations, and for large and small evaluation budgets.

A Guide for Measuring Event Sponsorships
Bruce Jeffries-Fox
2005

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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