Twenty countries represented by 36 papers on the history of public relations shows that this “niche” area of study is becoming an important field of research. That’s the basic math of the abstracts for this year’s International History of Public Relations Conference to be held at Bournemouth University in England on July 11-12.

The submissions were the highest so far in the three years the conference has been running. This year, we have a rich range of subjects but the one that has caught my interest is a cluster from the US on entertainment themes – the representations of PR in movies, entertainment PR on the west coast and PR’s in the development of Las Vegas’ casinos. There are so many stories and secrets of PR’s evolution that remain to be told.

You can access this year’s potential papers under the “abstracts 2012” tab at While you’re at the site, look under the Proceedings tab for the papers from 2010 and 2011. There is good reading and good research to be found.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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