This proposed project will focus on the high-context/collectivistic Mexican culture by investigating how Palanca (a Spanish term for “lever” or use of personal influence) shapes Mexican public relations principles and practice. The study will use interviews to collect information from both American public relations and Mexican public relations practitioners in Mexico, along with secondary analysis of existing data

Download PDF: International Public Relations Faces Challenges: The Impact of Palanca in Shaping Mexico’s Public Relations

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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One thought on “International Public Relations Faces Challenges: The Impact of Palanca in Shaping Mexico’s Public Relations

  1. Hi – I would like to cite this article and want to make sure I am doing so correctly. Do you have a standard citation (APA)? Thank you.

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