This proposed project will focus on the high-context/collectivistic Mexican culture by investigating how Palanca (a Spanish term for “lever” or use of personal influence) shapes Mexican public relations principles and practice. The study will use interviews to collect information from both American public relations and Mexican public relations practitioners in Mexico, along with secondary analysis of existing data
Download PDF: International Public Relations Faces Challenges: The Impact of Palanca in Shaping Mexico’s Public Relations
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