IPR is featuring research and some of the many Hispanic pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month.
Ruben Salazar was born in Ciudad Juarez, Mexico and moved to El Paso, Texas as a child. After receiving a bachelor’s degree in journalism from the University of Texas at El Paso, Salazar became the first Latino reporter, foreign correspondent, and columnist at the El Paso Herald-Post.
In 1956, he joined the Santa Rosa Press Democrat and the San Francisco News. By 1959, Salazar held various positions at the Los Angeles Times, including foreign correspondent roles in Vietnam and the Dominican Republic, as well as serving as the Times bureau chief in Mexico City.
Salazar’s career also encompassed roles as the news director of KMEX, a Spanish-language TV station, a weekly columnist on Chicano affairs for the Times, and he was elected Chairman of the Chicano Media Council. He died in 1970 and was posthumously awarded the Robert F. Kennedy Journalism Award in 1971.
References
https://www.latimes.com/people/ruben-salazar
https://library.sonoma.edu/research/guides/regional/notablepeople/salazar
