This month, four major corporations – GE, GM, McDonald’s USA and Southwest Airlines – adopted a set of interim metrics proposed by the Coalition for Public Relations Research Standards.
Those standards, focusing on traditional media measurement, social media measurement, return on investment and the communications lifecycle, are now available for free download:
- The Standards Summary provides a basic overview of the metrics.
- The 2013 Adopted Coalition Standards zip file includes more in-depth information for each metric.
Basing our process on the recommendations of the International Organization for Standardization (ISO), we said from the beginning that customers like these corporations are the final arbiters of when a standard is ready to move forward.
2 thoughts on “PR Research & Measurement Standards Available for Download”
I’ll have to disagree with you John. From my point of view, Public Relations are the essence of marketing communications, especially at this time when traditional advertising is becoming less effective in achieving business goals. Branded content receives higher percentages of marketing budgets and brand journalism is becoming a very attractive field of professional specialization.
Did I miss something (or many things)?
I was surprised to see the following statement:
“Public relations often differs from other forms of marketing communication because the end result of a communication program is not necessarily the sale of products or services.”
May I suggest that it be changed to read:
“Public relations often differs from other forms of marketing communication … in that it
isn’t marketing communication.”