Combined Venture Provides Content-Rich Expertise for the Public Relations Profession

NEW YORK – The Public Relations Society of America (PRSA), the nation’s largest professional organization serving the communications community, and the Institute for Public Relations (IPR), an independent, nonprofit foundation focused on research applicable in communications practice, announce their commitment to providing communications professionals with actionable research through a joint journal publication branded as the “Public Relations Journal.”

Public Relations Journal is a free, web-based, open-access, peer-reviewed, indexed quarterly academic journal offering the latest public relations and communication-based research. The Public Relations Journal will publish original research articles, commentaries, research-in-briefs and case studies in a variety of formats including content and articles by academics or practitioners who examine public relations in depth and/or create, test or expand public relations theory.

“IPR is pleased to collaborate with PRSA to provide a comprehensive online publication focused on research that matters to the profession,” said Tina McCorkindale, Ph.D., APR, President and CEO of IPR. “The Journal will serve as a source for key academic research studies for professionals to incorporate in their day-to-day practice.”

“We welcome the opportunity to partner with IPR to leverage their extensive knowledge and create a dynamic, research offering designed to meet the needs of public relations practitioners, scholars, students of public relations and other industry professionals within the disciplines of communication and business,” said PRSA 2017 Chair Jane Dvorak, APR, Fellow PRSA.

Both PRSA and IPR will work together to select an Editorial Board of a mix of senior public relations professionals and academics from their list of reviewers and other experts in the field. PRSA and IPR will search through an open call for a new Editor-in-Chief. The application deadline is August 1, 2017.

“The partnership on the Public Relations Journal underscores the commitment PRSA has made to engage industry partners and provide new programming and resources that speak to the core of its membership,” said PRSA CEO Joe Truncale.

Today’s Public Relations Journal will provide its readership with the most relevant topical research and insights through an open website platform primarily residing on the Institute for Public Relations website. The current issue of the newly combined journal and past issues of the former Public Relations Journal and Research Journal of the Institute for Public Relations can be accessed at

About the Public Relations Society of America

PRSA is the nation’s largest professional organization serving the communications community. The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. PRSA achieves this by offering its members thought leadership, innovative lifelong learning opportunities to help them develop new skills, enhance their credibility and connect with a strong network of professionals. The organization sets the standards of professional excellence and ethical conduct for the public relations industry. PRSA collectively represents more than 30,000 members consisting of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA). Learn more about PRSA at

About the Institute for Public Relations

The Institute for Public Relations is an independent, nonprofit research foundation dedicated to fostering greater use of research and research-based knowledge in corporate communication and the public relations practice. IPR is dedicated to the science beneath the art of public relations™. IPR provides timely insights and applied intelligence that professionals can put to immediate use. All research, including a weekly research letter, is available for free at


Sarah Jackson
Communications Manager

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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