Former IPR Trustee Björn Edlund mounts a spirited defense of focusing on reputation. He responds to a column in The Economist that “says it is wrong for companies to aim at leveraging its reputation – or even to regard reputation as a corporate asset.”
Read Björn’s piece on the Arthur W. Page Society blog.
Frank Ovaitt is president and CEO of the Institute for Public Relations.
Reputation is said to based on what you say, what you do and what others say about you. This is not too different from performance, behaviour and communication.