This research library is a database of all the public relations research conducted by the Institute for Public Relations segmented by topic area. IPR research focuses on a number of key topics that matter to the profession. IPR’s work is distinguished through its five IPR Commission/Centers of Excellence.

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Latest Research
[Research Library]
Marium Abdulhussein

How do Companies Use AI to Power CRM?

Forrester and Salesforce researched how organizations are using AI in strategy, specifically AI-powered customer relationship management (CRM) software. An online survey of 773 global business

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April 16, 2024