The concept of corporate social responsibility (CSR) is intrinsically linked to both ethics and the practice of public relations. While past research has shown us that it is no longer a question as to whether or not a corporation should be socially responsible, but is a requirement of organizations by consumers, modern research has yet to conclusively show that organizational involvement in socially responsible activities positively affects financial performance. This study extended the existing body of literature related to CSR and financial performance with the inclusion of consumers’ perspectives.
Download PDF: Who Really Cares About Ethics? Corporate Social Responsibility and Consumer Purchase Intention
