The U.S. public is once again shaken by a recent string of mass shootings in Oklahoma, Texas, and New York that has taken the lives of school children, teachers, medical professionals, and Black Americans. The reality today is that Americans live in fear of gun violence in our schools, shopping centers, places of worship, … Continue reading The American Gun Violence Epidemic: How Can Companies Meaningfully Engage?
- The American Gun Violence Epidemic: How Can Companies Meaningfully Engage?
All posts by Melissa D. Dodd
This summary is provided by the IPR Digital Media Research Center. SummaryThis study explores how Millennials are engaging in social media activism and whether online activism is driving offline activism behaviors. The results showed that Millennials engage in online activism behaviors to a greater extent than offline activism behaviors. Millennials primarily gratify intrinsic needs for … Continue reading Slacktivists or Activists? Millennial Motivations and Behaviors for Engagement in Activism →
This blog is based on the original journal article in the Public Relations Journal. The concept of American democracy has conventionally been structured around voters receiving political information from government institutions, political parties, and news media sources. Today, corporations play a major role in a democratic society by taking public stances on controversial social-political issues, … Continue reading The Impact of Corporate Social Advocacy on Stakeholders’ Issue Awareness, Attitudes, and Voting Behaviors →
Download the full report: The Future of WorkDownload Infographic: The Future of Work Infographic This Institute for Public Relations (IPR) 2019 Future of Work Report investigates the future of work and the impact of several factors on the changing nature of work, including a rapidly and continuously shifting technological landscape, the growth of globalization, and … Continue reading The 2019 IPR Future of Work Report →
This study appears courtesy of the author Dr. Melissa Dodd, University of Central Florida and originally appears in the Journal of Public Interest Communications. Background The business-government-society dynamic is changing, and this change demands the public relations function to change with it. Today, the public expects businesses to engage in controversial issues in the form … Continue reading Globalization Shifts Societal Expectations for Businesses and Corporate Social Advocacy →
Behavioral science insights refer to a body of research aimed at better understanding how people make decisions and act on them. Launched by the Institute for Public Relations in March 2016, The Behavioral Insights Research Center (BIRC) offers the opportunity for public relations researchers and professionals to explore our societal role in the formation of public … Continue reading The Future of PR is Bright with Behavioral Insights Research →
Public relations remains in the early stages of its development as a multi-paradigmatic discipline that can simultaneously demonstrate both academic and practical value. Public relations educators regularly walk the line between top-down theoretical discussions and the bottom-up tactical skill sets that students often desire most. Public relations programs are described as professional- or academic- degrees; … Continue reading Four Ways Educators Can Bridge the Gap Between Research and the Practice of PR →
“Sign the petition telling Amazon CEO Jeff Bezos to reject Trump’s sexism, racism, and xenophobia. Stop selling Trump products,” reads the message in my inbox from women’s rights group UltraViolet. The message goes on to note that Macy’s, Serta, NBC, and NASCAR have all done the right thing; that is, “Dump Trump.” Reading this message … Continue reading Corporate Activism: The New Challenge for an Age-Old Question →
During the past two summers, I’ve had the great privilege of presenting at and attending several European-based public relations research conferences. In the summer of 2014, I attended the Barcelona PR Meeting and the BledCom Symposium. This summer, I attended (both for my second time ever) the Barcelona PR Meeting and International History of Public … Continue reading Barcelona – Bournemouth – Bled: Public Relations Research Across the Pond →
The concept of corporate social responsibility (CSR) is intrinsically linked to both ethics and the practice of public relations. While past research has shown us that it is no longer a question as to whether or not a corporation should be socially responsible, but is a requirement of organizations by consumers, modern research has yet … Continue reading Who Really Cares About Ethics? Corporate Social Responsibility and Consumer Purchase Intention →