The Commission on Public Relations Measurement & Evaluation of the Institute for Public Relations has elected David B. Rockland as its chair for 2007. Rockland is a partner and global director of research at Ketchum. He has a doctorate in economics and has held positions in corporate, academic and research provider organizations.
“Public relations is at a critical juncture in proving its value through sound and progressive measurement techniques,” said Rockland. “The wealth of knowledge produced by this Commission is incredible, and I look forward to working with all members to continue developing, refining and implementing measurement techniques and standards for the public relations field.”
Rockland said he expects to see more emphasis on broad dissemination of the Commission’s work and greater international impact. The Commission’s papers are published free on the Institute’s website. The Commission also created the Jack Felton Golden Ruler Award for excellence in public relations measurement and evaluation, which is presented each fall at the Summit on Measurement.
The Commission on Public Relations Measurement & Evaluation exists to establish standards and methods for public relations research and measurement, and to issue authoritative best-practices white papers. The full membership list can be found at instituteforpr.org/about/measurement_commission/.
The Institute for Public Relations is an independent foundation dedicated to the science beneath the art of public relations. It exists to build and document research-based knowledge in the field of public relations, and to mainstream this knowledge by making it available and useful to practitioners, educators, researchers and the clients they serve. More information at instituteforpr.org.
Ketchum is a leading global public relations firm founded in 1923, with 23 offices and 48 affiliates in North America, Europe, Asia Pacific and Latin America. With global practices in Brand Marketing, Corporate Communication, Healthcare, Food and Nutrition, and Technology, Ketchum offers clients a unique breadth and depth of marketing and corporate communications expertise. Ketchum is a unit of Omnicom Group Inc. (NYSE:OMC). Additional information can be found at www.ketchum.com.
