Brian G. Smith, a Ph.D. student at the University of Maryland, is the Institute for Public Relations’ 2007 Ketchum Excellence in Public Relations Research Award winner. Sponsored by Ketchum and the Institute for Public Relations, the award includes a $2,500 study grant and a $7,500 eight-week internship in New York City.
Smith’s paper, “Representing PR in the Marketing Mix: A Study on Public Relations Variables in Marketing Mix Modeling” explores companies’ use of Integrated Marketing Communications and the evolving roles of public relations and marketing in the movement to integrate communications.
Smith earned his B.A. in Humanities and his M.A. in International Relations both from Brigham Young University.
All proposed research projects were judged for practical as well as theoretical value by a panel of distinguished researchers, educators and practitioners from the Commission on Public Relations Measurement & Evaluation. The commission was formed under the auspices of the Institute to establish standards for public relations research and measurement, and to issue authoritative best-practices white papers which are available free at instituteforpr.org.
