This post appears courtesy of The Myers Report, Advancing Diversity Center of Excellence, read the full report here.
This study provides insights on attitudes toward diversity, online education, compensation, and on-the-job training.
Researchers conducted an online survey of 700 media and advertising professionals from February 1 through March 15, 2020. Survey responses were collected prior to COVID-19 and the resurgence of Black Lives Matter activism.
Some key findings include:
61% of Caucasian respondents agreed that the media and advertising community is doing its best to advance diversity, equality, and inclusion, compared to 44% of Asian respondents, 44% of Hispanic/Latino respondents, and 42% of Black/African American respondents (see image below).
35% of Black respondents think the current diversity and inclusion efforts of advertising and media are sufficient, compared to 31% of Hispanic/Latino respondents, 21% of Asian respondents, and 12% of Caucasians.
85% of Asian respondents agree that the media and advertising industry fairly and competitively compensates its entry-level and early-stage employees, compared to 27% of Black respondents, 27% of Caucasians, and 26% of Hispanic/Latinos.
82% of Black respondents agreed that the on-the-job training and education that they receive appropriately prepare them for their current role and responsibilities, compared to 85% of Asians, 79% of Caucasians, and 77% of Hispanic/Latinos.
Read more about attitudes toward diversity, online education, and on-the-job training. The full report is available here.
Advancing Diversity. (2020, June 13). The Black-White Divide on Industry Diversity Efforts. Here’s the Facts. Retrieved September 08, 2020, from https://www.mediavillage.com/article/survey-is-the-media-and-advertising-community-doing-its-best-to-advance-diversity-equality-and-inclusion/