The Institute for Public Relations announced today that Vanessa Procter, a Master’s degree student in public relations at Bournemouth University in the United Kingdom, is this year’s winner of the Grunig PRIME Research Fellowship – UK. The fellowship, named for James E. Grunig, Ph.D., and Larissa A. Grunig, Ph.D., is presented by the Institute and sponsored by PRIME Research.
Procter will complete her six-week fellowship in the PRIME Research offices in Oxford, UK and will receive a £4,000 stipend. Procter will also author a paper to contribute to the body of knowledge in applied public relations research. Her research examines the tactics used by public relations practitioners when conducting campaigns for environmentally sustainable products, services and companies. Procter will focus on green PR agencies and the strategies they use to gain and maintain public trust in their PR campaigns. The paper will be published by the Institute upon completion of the Fellowship.
PRIME Research, founded in 1985 in Mainz, Germany, combines academic rigor with practical relevance to provide a broad array of research and consulting services to many of the world’s greatest organizations. The firm employs approximately 500 analysts and 100 consultants in eight locations around the world with U.S. operations in Ann Arbor, Michigan. To learn more, visit www.prime-research.com.
The Grunigs together have written or edited 10 books. Each has written more than 200 articles, book chapters, monographs, reviews, and conference papers on public relations theory and research. They have lectured in 43 countries, won nearly every major award for public relations educators, and advised hundreds of masters and doctoral students. James Grunig is a Research Fellow at the Institute and Larissa Grunig is a past Trustee.
The Institute for Public Relations is an independent non-profit foundation which bridges the academic and professional fields, supporting public relations research and mainstreaming this knowledge into practice. More information is available at instituteforpr.org.
For more information:
IPR: Robert W. Grupp — 352-392-0280, rgrupp@instituteforpr.org
PRIME Research: Mark Weiner – 203-414-8482, weiner@prime-research.com
