The methods of investor relations (IR) are continuing to undergo change in the wake of scandals, revised government regulations and legislation, increased knowledge levels of investment community, and overall societal desires for transparency and ethical business operation. Drawing from wave theory and selected other technical indicators for equity market analysis, we identify the particular wave segments with the greatest likelihood of retail investor strength. We use Kaplan-Meier survival analysis of the “retail investor” wave extended by media campaign levels. The study finds that when corporations increase media coverage during a retail investor stock market wave, there is a significant increase in the power of the wave.
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