Toni Muzi Falconi, adjunct professor at New York University and LUMSA University in Rome, has been elected chair of the Commission on Global Public Relations Research. The group, operating within the Institute for Public Relations, seeks to create, encourage and disseminate new research on the practice of public relations across regions, countries and cultures.
All works of the Commission are available free on the Institute’s website, instituteforpr.org. In its first three years, the commission has produced research on the worldwide economic impact of public relations, bribery for news coverage, and the total body of academic and trade articles on international public relations from 1990 to 2005.
The Commission also was instrumental in creating a new Institute special award for the best new research on the personal influence model and its role in institutionalizing public relations and communication management. The prize will be awarded at the 2008 EUPRERA (European Public Relations Education and Research Association) World Congress in Milano, Italy from October 16-18, 2008, organized by FERPI (Italian Federation of Public Relations) and IULM University.
“There is definitely a science beneath the art of public relations, and this is true whether the focus is national, international or global,” said Muzi Falconi. “The Institute for Public Relations has emerged as the leading global independent foundation supporting research-based knowledge in our field, and I am privileged and honored to have this opportunity to contribute.”
