3rd European Summit on Measurement June 8-10
LONDON – Jorge Portugal, Advisor on Innovation to the President of the Portuguese Republic, is the latest speaker to be confirmed for the 3rd European Summit on Measurement to be held June 8-10 in Lisbon, Portugal.
The announcement was made today by the International Association for Measurement and Evaluation of Communication (AMEC) and the Institute of Public Relations (IPR), who organize the annual Summit.
Mr. Portugal was in charge of the winning digital media strategy for the recent Portuguese presidential campaign and will talk for the first time about the manner in which social media was used during the campaign.
He will be joining a powerful line-up of speakers at the Summit, from Facebook, Microsoft, FedEx, Philips, The Independent and, European Newspaper Publishers Association (ENPA), Council of Europe; BBVA, Oxfam and Organic.
Barry Leggetter, Executive Director of AMEC, said: “This will be a demonstration of social media in action in a high profile election campaign.”
Registration and a special rate on accommodation at the Tivoli Lisboa Hotel, Lisbon, are available online.
About AMEC
AMEC, the International Association for Measurement and Evaluation of Communication has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research. AMEC’s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. (www.amecorg.com)
About the Institute
The Institute for Public Relations is an independent non-profit foundation dedicated to the science beneath the art of public relations.™ It bridges the academic and professional fields, supporting public relations research and mainstreaming this knowledge into practice through education. (instituteforpr.org)
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For further information contact:
Barry Leggetter, Executive Director
44 1268 412414
Barryleggetter@amecorg.com
Robert W. Grupp, President & CEO
Institute for Public Relations
+1-352-392-0280
rgrupp@instituteforpr.org
Robyn Massey
Ketchum
+44 7525 699463
robyn.massey@ketchum.com
