Using their previous research as a foundation for their newest study, Wright and Hinson examine the continuing impact social media are having on public relations practice. They find these new technologies are dramatically changing public relations and the way it is practiced. Results of this year’s research show considerably more agreement in some areas than was the case in previous years. Findings show that traditional news media receive higher scores than blogs and social media in terms of accuracy, credibility, telling the truth and being ethical.
An Analysis of the Increasing Impact of Social and Other New Media on Public Relations Practice