This blog features a paper in the latest issue of the PR Journal. Increasingly, we have seen an influx of companies publicly voicing their positions on a range of social issues. This tide of social advocacy by companies matches the expectations of stakeholders—including the ‘general’ public, consumers, and employees—regarding a company’s role in the social … Continue reading #RaceTogether: Starbucks’ Attempt to Discuss Race in America and Its Impact on Company Reputation and Employees
