Plowman, Kenneth D.; Wakefield, Robert I.; & Winchel, Beki. (2015). Digital publics: Tracking and reaching them. Public Relations Review, 41(2), 272-277. Summary The utility of this study is to show how social media can reach out to digital publics in the use of tactics in strategic communications planning. A significant difference between traditional media messages … Continue reading Digital Publics: Tracking and Reaching Them
