This blog post summarizes research published in the latest issue of the PR Journal. Social media drastically impacts the world of public relations, influencing the perceptions key stakeholders have of organizations (Kim & Brown, 2015). For decades, before the rise of social media, organizations had almost complete control over their message and how it was presented … Continue reading Social Care and Professional Standards: Developing an Ethical Decision-Making Model
This post appears as a part of the IPR Digital Media Research Center. Download Infographic (PDF): F8 2018 Conference Facebook’s annual developer conference, F8, was hosted in San Jose, California from May 1-2, 2018. This annual two-day event allowed developers and businesses to explore what’s next in technology. The purpose of the conference is to learn … Continue reading Key Insights from the F8 2018 Conference
Social media is changing the way organizations engage key stakeholders. Today’s environment of rapid engagement, interaction and accessibility due to social media is unprecedented in public relations history. This has ushered in the opportunity for organizations to listen to audiences like never before, engage in real-time and, most importantly, foster thriving relationships with publics. Organizations … Continue reading Four Ways to Gain Credibility in Social Media