This summary post appears courtesy of the study’s author Dr. Marcia DiStaso at the University of Florida. This post is a preview based on the findings presented at the International PR Research Conference on March 11, 2017. At the 2016 Page Society Annual Conference, Paul Polman, CEO of Unilever, asked, “if a company can’t explain … Continue reading Trends in Purpose: How Companies are Changing the World by Doing Good
