In this PRNEWS series, a partnership with the Institute for Public Relations, industry leaders share difficult lessons. In today’s essay we hear from former Cleveland Clinic executive director, corporate communications/PRNEWS Measurement Hall of Fame member Eileen Sheil about the importance of staying ahead of change and having the courage to admit when you’re not. A few … Continue reading Lessons Earned: How Cleveland Clinic Recovered in the Tech Race
This is the first blog featured for this year’s Measurement Month. For more information, please visit AMECorg.com I have long envied my marketing colleagues over the years, who traditionally had larger budgets to conduct research, collect data, hold focus groups, and access metrics on almost everything to prove the benefits of their marketing efforts. Further, … Continue reading Measurement is Critical in a Constantly Changing Communication and Media Environment