This paper is presented by the IPR Measurement Commission. Download Paper (PDF): How Does Non-Paid Media Impact the Effectiveness of Paid Ads? View Blog Post Summary: How Does Non-Paid Media Impact the Effectiveness of Paid Ads? ABSTRACT A wealth of studies has demonstrated how PR and advertising impact one another. This study compares Net Positive … Continue reading How Does Non-Paid Media Impact the Effectiveness of Paid Ads? An Exploration with AT&T and Hotels.com
