Note: A version of this content appeared in the August 4, 2020 edition of PRNEWS. For subscription information, please visit: www.prnewsonline.com/about/info. Most PR practitioners combine “generating a return on PR investment” with “proving PR value” when the two hold very different meanings: “ROI” refers to a quantifiable financial return while “value” is a subjective measure … Continue reading The Most Accessible Path to PR-ROI
